Superbowl XLVI influence on companies

31 01 2012

“On game day, Kelley Blue Book anticipates that the 2012 Chevrolet Sonic will receive the greatest lift with a nearly 250 percent increase in traffic share on  The model is relatively new, so it stands to benefit from increased national exposure.  It also competes in the subcompact sedan segment, which is in high demand for its fuel economy and affordability.”

See the full article on PRNewsWire at:


Racism at McDonald’s is a Hoax

30 01 2012

“Making the Twitter rounds on a super-sized scale over the weekend (under the hashtag of #seriouslymcdonalds) was this obviously fake sign that’s allegedly in a McDonald’s restaurant. It claims that “African-American customers are now required to pay an additional fee of $1.50 per transaction.” The picture originated on twitpic and has gone viral from there.

A tipoff that this is a fake? We called that 800 number you see at the bottom of the sign, and it connected to the KFC Customer Satisfaction Hotline. But really, think about it: Would any McDonald’s franchisee or employee tape such a sign on the door of a McDonald’s restaurant? It would be career suicide.

Further proof: On McDonald’s official Twitter account, the company says it’s a hoax:

Ultimate proof: We called the company and got an official statement from Rick Wion, McDonald’s director of social media:

“The sign is obviously a hoax. As a company and a brand we have a long and proud history of diversity inclusion across our system on both sides of the counter.

“From our management crew, franchisees — across the board, we’re very proud of our record of diversity. This is unfortunately an example of how rumors can outspeed the truth. Over the last 48 hours we’ve been tweeting and striving to clarify that this is a hoax.'”


See full article at:

How to manage an online social media crisis

27 01 2012

In 2010 Greenpeace launched a campaign criticizing Nestlé for using palm oil companies that allegedly destroy Indonesian rainforest and threaten Orangutan habitat.  Nestlé’s response to the accusations were unsuccessful and led Breakthrough Communications to write an article on how to respond to crises properly.

Some of their tips were to:

Develop a Social Media Strategy

Establish the Ground Rules for Dialogue

Monitor Social Networks

Recruit Allies

Respond Quickly

Tailor Your Response to the Situation

Direct the Discussion

Don’t Be Defensive

Build Bridges

To see the full article go to:

How to Write for Journalists and Make Their Jobs Easier

26 01 2012

An article written by Andrew Hindes of discusses how to get your stories published journalists.

“Social media has transformed many aspects of the public relations profession, but one thing hasn’t changed: PR pros still have to sell story ideas to journalists by writing pitches and press releases.”

His three main points are to:

1. Do your homework

2.  Get your facts straight

3. Grab your reader’s attention, fast

To view the full article go to:

PR Disaster by Costa Cruise Lines

25 01 2012

Following the recent disaster of the sunken cruise ship, Costa Cruise Lines, and its parent company Carnival Cruise Lines, are offering the survivors a 30% discount on future cruises with the company.  According to an article written by Angela Mulholland of

“Gene Grabowski, a communications expert who specializes in corporate crisis management, says the cruise company is simply making a bad situation worse.

‘In the middle of a crisis — and we’re still in the middle of it — this is not the time to be marketing and trying to differentiate yourself. This is the time to stay silent,’ Grabowski told CTV’s Canada AM Wednesday from Washington.”

See the full article at:

Women take purchasing recommendations to social media

24 01 2012

PR Week reports that social media is becoming the prominent way for women to recommend products and services.

“Women often use social media to distribute information that helps others make informed purchase decisions, according to a study from Fleishman-HIllard and Hearst Magazines.

The online survey garnered responses from 1,270 women, ages 25 through 69, with an annual household income of $25,000 or more. More than 260 men were also included.

More than 50% of women said they regularly influence friends and family about product or service purchases, compared to 2008 when only 31% said this.”

Basic Rules on Working with Reporters

23 01 2012

The following is a blog post from  I like this post because it’s to the point and the rules are short enough that they can be remembered.