Women take purchasing recommendations to social media

24 01 2012

PR Week reports that social media is becoming the prominent way for women to recommend products and services.

“Women often use social media to distribute information that helps others make informed purchase decisions, according to a study from Fleishman-HIllard and Hearst Magazines.

The online survey garnered responses from 1,270 women, ages 25 through 69, with an annual household income of $25,000 or more. More than 260 men were also included.

More than 50% of women said they regularly influence friends and family about product or service purchases, compared to 2008 when only 31% said this.”

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