PR Disaster by Costa Cruise Lines

25 01 2012

Following the recent disaster of the sunken cruise ship, Costa Cruise Lines, and its parent company Carnival Cruise Lines, are offering the survivors a 30% discount on future cruises with the company.  According to an article written by Angela Mulholland of CTVNews.ca:

“Gene Grabowski, a communications expert who specializes in corporate crisis management, says the cruise company is simply making a bad situation worse.

‘In the middle of a crisis — and we’re still in the middle of it — this is not the time to be marketing and trying to differentiate yourself. This is the time to stay silent,’ Grabowski told CTV’s Canada AM Wednesday from Washington.”

See the full article at:  http://edmonton.ctv.ca/servlet/an/local/CTVNews/20120125/cruise-ship-pr-image-120125/20120125/?hub=EdmontonHome

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