Superbowl XLVI influence on companies

31 01 2012

“On game day, Kelley Blue Book anticipates that the 2012 Chevrolet Sonic will receive the greatest lift with a nearly 250 percent increase in traffic share on kbb.com.  The model is relatively new, so it stands to benefit from increased national exposure.  It also competes in the subcompact sedan segment, which is in high demand for its fuel economy and affordability.”

See the full article on PRNewsWire at:

http://www.prnewswire.com/news-releases/kbbcom-predicts-traffic-surge-for-chevrolet-sonic-honda-cr-v-following-super-bowl-xlvi-138382914.html

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