3 ways to get started with content marketing

10 02 2012

“If you’re in marketing, PR or any communications role you’ve likely been inundated with expert advice on how to incorporate content marketing into your business strategies and heard why it’s a must-have in your corporate plan. Many practitioners are just getting familiar with terms like content marketing, content strategy, content publishing and content curation, while others are writing books and blog posts about it. If you’re new to it all, don’t despair: You’re probably already doing some kind of content marketing, even if you don’t realize it.”

Here are some tips:

-Adopt a content strategy and stick to your objectives.

-Give people the information they are looking for.

-Take an inventory of your own content assets.

To view the full article go to:  http://blog.marketwire.com/2012/01/24/3-ways-to-get-started-with-content-marketing/

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