Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks

24 02 2012

“The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing “the why” at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.”

See the full article at:  http://www.briansolis.com/2012/02/brands-face-stream-fatigue-as-consumers-look-beyond-gimmicks-in-social-networks/

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