Hispanics Most Avid Social Network Users

27 02 2012

In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new American Pulse Survey from BIGinsight.

Among online adults surveyed, Hispanics are roughly three times more likely than Caucasians to log in to LinkedIn at least daily (15.5% vs. 4.8%), and they are more than two times more likely than Caucasians to log in to Twitter (35.4% vs. 12.6%).

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