6-step guide to improve your PR, reputation with Yelp

7 03 2012

1. Designate an online reputation go-to person who will take ownership of your implementation plan. This person will organize grassroots participation from your staff, and monitor and respond to the community.

2. Create signage. Create awareness amongst your customers and staff. Display “Love us on Yelp!” signs throughout your store, in entryways, sales offices, customer waiting areas, customer service counters, and the cashier area. Give customers a card that reminds them you’re on Yelp. You can also put memos on paychecks, repair orders, and invoices to create awareness, too.

3. Reach out to your raving fans. Every company has fans. Look at the customers who have been with you a long time. These customers go out of their way to do business with you. Ask them to share an honest review—don’t push for positive—where they can share their opinions.

4. Hold a monthly contest with the staff. Nothing motivates like a cash prize. For example, say your store gets 20 reviews by the end of the month. Enter your employees into a drawing to win a cash prize. Open the drawing to all employees so you can motivate everyone to achieve the same goal.

5. Recognize staff members who get five-star reviews. A gift or nice mention during weekly sales or service meetings goes a long way. When the other employees see you reward someone, they’ll want to be next.

6. Use email marketing. Do a “love drip” campaign with a catchy subject line and a nice call to action. Provide a link to your Yelp profile so your customer has to do minimal work.

See the full article at:  http://www.healthcarecommunication.com/Main/Articles/8430.aspx

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